Optimizing your mobile website is crucial to your success. Why? Well, because people using mobile phones to search are motivated searchers. They are ready to buy or are looking for information to make decisions. These are people who can’t wait to get home to use the computer.
That’s why if your mobile website is not optimized, these motivated searchers won’t find it. The unfortunate result will be loss of sales. So, how do you optimize a mobile website? Here are 5 important steps.
Step 1. Make a plan
Having a master plan for your mobile website is a great idea. The beginning point would be to have site that loads quickly, is well designed and is tailored for most smart phones. Try and solve one major problem on your mobile website. Do not expect visitors to perform too many functions on your site will reduce its impact.
Step 2. Make your website user-friendly
This seems like an obvious thing to do, but most sites are not. Let your mobile website be friendly to the search engine crawlers and mobile devices. A site cannot be friendly to all smart phones. You need to choose those that your users are most likely going to use.
If you do a survey and find that 80% of your clients have Samsung and Nokia phones, then design a website friendly to these brands.
Step 3. Choose keywords
Start by determining how people search your products or service. Determine words they type on search engines. Get to know the global and local search numbers of those keywords. Get to know the competition of those keywords locally and internationally. Get a SEO expert to help you if you can’t.
However, it is good to note that mobile searches are normally local. Meaning that if you are in New York, the results you get will be different from those you will get when in Los Angeles.
Step 4. Make your content relevant
Have relevant content centered on your keywords. Google crawlers will review all the websites with the keyword. They will then decide which sites are the most relevant and bring the search results on a page. That means if you get the keywords right, then your site will rank high on search results.
Step 5. Do a submission of your website to various directories
There are reasons that make it necessary to submit your site to directories. First, to get your website indexed. This enables crawlers to find your websites when they come searching; otherwise the search engines will not know of its existence. Secondly, so as to improve your in search engine rankings. And lastly, this helps in targeting specific keywords which enhances website visibility.
By Mary Wilhite




